IG/FB Social Campaign for Pi Day - The Pizza Press

Pi Day was a huge win for The Pizza Press!

We brought in 3,903 new app users a 2,700% increase in reach and record-breaking engagement. I negotiated our influencer cost down by 50% while driving 110K+ views on our collab reel.
Key Wins:

13.08% user growth with Orange up 37.27% and Santa Ana 147%
136 clicks to orders 57 to app downloads
35.7K reach from paid ads with 86.6% new users App push notifications that kept users engaged and
converting

Smart marketing, strong partnerships and data-driven decisions made this a success.

The equations definitely aligned for us on Pi Day