El Clásico De Mexico | El Clásico Regio

In 2024, I served as the Marketing Coordinator of Partnerships for two of the most anticipated matches in Mexican soccer, El Clásico de México and El Clásico Regio. I collaborated closely with Club América, Chivas, Tigres, and Monterrey, and partnered with brands including AT&T, Don Julio, Electrolit, Jumex, HEB, and Caliente Max, among many others.
My role covered managing brand activations, coordinating sponsor integrations, and delivering in stadium and fan engagement experiences. From strategy to game day, I aligned partner objectives with the unique energy and culture of these rivalries to maximize visibility and impact.

I also helped produce a charity event that raised over 60,000 dollars, channeling the passion around these matches into meaningful community support.

This experience strengthened my skills in partnership management and live event marketing, and gave me a front row seat to the tradition and passion that define Mexican soccer at the highest level.